X-perience diffuser

My project began with an ethnography study into the sensory experience of people, and what each sense means to them. My research focused on smell to better understand the significance of the olfactory sense and its power in the domains of memory and emotion. I aim to add value to independent retailers who aspire to greatly enhance their customer experience, in an increasingly competitive market environment that is strongly monopolised by digital algorithms. Designing a product to augment experiences that stimulate more than just your audio-visual view on the world allows for richer experiences in post-pandemic world where citizens are craving something more real.